Search Engine Optimization, commonly abbreviated as SEO is an effort done on a blog that aims to increase the number of traffic visits through search engines to a particular website or blog by utilizing the mechanism of work or search engine algorithms are commonly known as SEO optimization.
Types of SEO Optimization
SEO optimization is divided into two, namely on page SEO optimization and off page SEO optimization. What is SEO optimization on page? Understanding and definition of SEO optimization on page is a search engine optimization done from within the blog itself. Then what is off page SEO optimization? Understanding and definition of off page SEO optimization is the opposite of on-page SEO optimization is a search engine optimization done from outside the blog.
Types of SEO Techniques
Type of SEO techniques are also divided into two techniques namely white hat SEO and black hat SEO techniques. What is white hat SEO technique? The white hat SEO technique is a clean SEO optimization technique, SEO optimization techniques are recommended and safe when used. While understanding of black hat SEO techniques is a dirty SEO optimization techniques, which when used will get a fatal punishment from google advertising and black hat SEO techniques is also very hated by Google. Because it violates Google’s TOS and is a cheating, and instant SEO optimization technique.
SEO Optimization Goals
The purpose of doing on-page SEO optimization and off page SEO optimization has the same goal of placing a website or blog at the top of search results, or at least the first page of search results based on certain targeted keywords (keywords) targeted and the difference lies in How to optimize. Because the website or blog that occupies and is on the top of the search results has a greater chance to get visitors from the search engines, because visitors will surely prefer the top blogs first, then click on it and visit the website or blog. For how to increase the position of articles in Search Engine Result Page (SERP) you can read articles on how to improve the position of articles in SERP with this dummy blog.
The function of SEO is to increase the number of visitors. Logically very easy to find website will definitely get a lot of visitors and the profit from the number of visitors that a website can generate profits if the website is able to convince visitors to take action / action to buy products, advertise, donate or anything else In essence is to give advantage to the owner of the website. For more information you can visit SMM.
Advantages of SEO
The advantages of SEO is the owner of the website will get the benefits without spending on promotional costs to do the advertising and so forth as in doing optimization on PPC. The cost of organic SEO is much cheaper compared to PPC.